The Pure & Natural is a product produced by the Dial Corporation. The line of products includes body wash, bar soap, and liquid soap. Fitting with parent Henkel's philosophy of supporting the environment and making sustainable products, Pure & Natural soaps are 98% natural in origin.
The tagline for the product of "Nurture yourself and the world around you," helps show Pure & Natural's commitment to not only making a quality product but also helping the environment.
Pure & Natural is the only soap supported by the World Wildlife Fund for its commitment to not testing on animals.